Event & Cause Marketing: Strengthen Your Brand While Supporting the Community
Why Event & Cause Marketing Matters
Your brand is more than a logo—it’s the perception and trust you build with your community. By supporting local events and causes, your business becomes more than a sponsor—it becomes a community partner. Aligning with meaningful initiatives builds goodwill, emotional connection, and long-term loyalty.
In fact, 65% of consumers say they feel an emotional connection to a brand, and 81% of those are more likely to recommend that brand to others. (Customer Thermometer)
Events & Sponsorships: Real Impact, Real Visibility
- St. Jude Radiothon – An annual two-day broadcast event raising crucial funds for St. Jude Children’s Research Hospital.
- Children’s Miracle Network Radiothon – Another powerful cause-based campaign we host each year, supporting children and families in our region.
- Lex & Terry Golf Tournament – A fun, high-profile event blending entertainment and networking + a sold out crowd every year!
- Wingapalooza – Springfield’s ultimate wing festival, where brands connect with thousands of hungry, happy attendees.
- Seasonal & Partner Events – From parades to nonprofit fundraisers to local festivals, we partner with businesses, civic groups, and organizations to support causes that make our communities stronger.
How Mid-West Family Marketing Elevates Your Community Engagement
What We Offer
Access to Premier Local Events
From annual festivals to charitable campaigns, we plug your business into the events people already love—placing your brand front and center.
Cause Marketing Partnerships
We help match your business with nonprofits and causes that align with your values, so your support feels authentic and has real impact.
Public Service Announcement (PSA) Inventory
Get additional media exposure with PSA airtime through our radio stations—elevating your community message and enhancing your reputation.
Integrated Marketing Support
We connect your community involvement to a broader marketing strategy—radio, digital, social media, and on-site activations all working together to amplify your reach.
The Power of Being a Community-First Brand
Benefits of Partnering with Mid-West Family for Events & Cause Marketing
- Enhanced Brand Reputation – Show your values by supporting respected local causes and events.
- Stronger Customer Loyalty – Build trust by showing your support where it matters.
- Increased Local Engagement – Be visible and present at events your customers already attend.
- More Media Value – Extend your reach with PSA inventory and promotional partnerships.
Let’s Make an Impact Together
Ready to get started? Contact Mid-West Family Marketing today and let’s talk about your next great community connection.
