
Refine your Tools. Redefine your Impact.
Master your Marketing Content
Create a strategic message that works!
Build Leadership Communication
Inspire and influence your team
Boost Team Success
Use proven strategies to get results.
Future-Proof Your Business
See how Ai is already helping owners like you do more with less.
Register today at www.marketsmartspringfield.com
Stronger Business speakers

Chuck Mefford
Brand Building

Jill Phillips
Creating Core Values

Lori Robertson
Leadership Communication

Spencer Harris
Effectively Using AI
SCAN HERE TO REGISTER!



Market Smart 2025: Unlock Your Business Potential
Join us for an inspiring workshop designed to help small business owners like you take your business to the next level!
Event Details
- Date: Wednesday, October 1st, 2025
- Time: 8:00 AM - 11:30 AM
- Location: The Riff, Springfield, MO


Why Attend Market Smart 2025?
This half-day workshop is packed with actionable insights to help you:
- Build a Strong Brand: Learn strategies to stand out in a crowded market.
- Master Leadership Communication: Inspire your team and boost your influence.
- Enhance Team Success: Implement proven leadership strategies to maximize results.
- Integrate AI Seamlessly: Learn effective methods to incorporate ChatGPT into your business processes and discover key features that enhance your daily workflow
What You’ll Gain
This half-day workshop is packed with actionable insights to help you:
- Expert tips and tools to grow smarter, not harder.
- Networking opportunities with other local business owners.
- Fresh insights to refine your strategies for 2025 and beyond.

Space is Limited – Reserve Your Spot Today!
Don’t miss this opportunity to gain the tools and inspiration you need to grow your business

Who Should Attend?
Market Smart 2025 is perfect for small business owners, entrepreneurs, and anyone looking to:
- Enhance leadership and communication skills.
- Build a standout brand in their industry.
- Drive measurable growth with strategic marketing.
Our Sponsors








Questions?
Contact us at info@marketsmartspringfield.com or call
(417) 886-5677
Reserve your spot today and take the first step toward smarter growth in 2025!
Register at Market Smart 2025
Speakers

Chuck Mefford
Brandsformation
For over 30 years we’ve been building awareness for small businesses across the nation in big ways. With concrete goals, proven methods, and a little creativity, we prepare even the smallest company for the big stage.
Husband, father, Great Lakes Sailor, pilot, and lifelong Green Bay Packers fan; these are the things that fuel his personal life and make him one happy dude!
Business strategist, author, trainer, and national speaker; these things take him all over the world and drive him professionally.
Chuck gets his kicks from turning good businesses into household names. Uncovering stories and building brand strategies that connect businesses to consumers keep the fire in his belly and make his over 2 million frequent flyer points worth every mile.

Jill Phillips
Jill Phillips Coaching
Jill Phillips, founder of Strategic Solutions, is an Executive Leadership and Business Coach who empowers leaders to unlock their potential and drive the growth and scalability of their businesses. With over 20 years of experience, she combines transformational psychology, high-performance habits, and proven business strategies to help leaders focus on what truly matters—creating healthier businesses and more fulfilling lives.
Jill holds advanced certifications, including EOS Worldwide™ and Coach for Life & Leadership, as well as expertise as a Board Certified Hypnotherapist, along with additional specialized training that enhances her ability to drive sustainable growth. Her passion lies in building thriving, high-impact organizations through authentic leadership and team empowerment.

Lori Robertson
Lori Robertson Consulting
Lori Robertson is a leadership and communication coach, keynote speaker, and story strategist who helps leaders leverage compelling communication and strategic storytelling for greater influence and impact. With an MBA from Missouri State University and a certificate in Executive Women’s Leadership from Cornell University, Lori blends deep expertise with a passion for empowering others. She spent a decade producing and emceeing Women of Faith, the world’s largest live event tour for women, where she witnessed the power of words and stories to transform lives.
Through keynotes, workshops, and coaching, she equips leaders to communicate with clarity and confidence, driving greater impact and results. As the founder of SpeakHer Coach, Lori guides women leaders to craft and communicate messages that build businesses and personal brands.

Spencer Harris
Mostly Serious
Spencer leads Mostly Serious, a full-service digital agency in Springfield, MO, specializing in custom web design and digital marketing that truly stands out. With a Ph.D. in Communication Studies from the University of Kansas and an M.A. from Missouri State University, Spencer combines deep academic knowledge with real-world marketing savvy.
He has taught courses in Persuasion, Argumentation, Social Media, and Leadership at Missouri State University, and his research focuses on how stories and narratives shape public understanding of technology and science.
Outside of work, Spencer co-hosts The Mixed Six Podcast, a nerdy deep dive into board games and pop culture, and designed a successful Kickstarter board game, Party Fowl: The Game of Drunk Ducks.
A two-time collegiate national champion and longtime debate coach, Spencer brings his passion for clear, effective communication to everything he does.
Don’t miss the opportunity to learn from these dynamic leaders in the business at Market Smart!
Space is Limited – Reserve Your Spot Today!
Don’t miss this opportunity to gain the tools and inspiration you need to grow your business